#VoiceFirst: Ready Your Content to Serve 50% of Global Searches

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Feb 23, 2020

20% of Global searches is Voice-based and by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!

Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet.

Consider this:

According to Technavio, the voice recognition market will be a massive $601 million industry by 2019.
Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift
Here are some key takeaways:

Why a voice content strategy is critical for enterprises
How and Why to make your content future proof
The differences between voice-based and web-based content, and how that affects the user experience
The basics of optimizing your content for voice search
Why bots should be your next strategic investment
Demos:

Implementation of Speakable schema and how that works.
A quick view of the schemas important for the VSO
Example of sites ranking in the Voice

Gaurav Mishra
COO- North America at Srijan
Gaurav is a Chief Operating Officer North America at Srijan Technologies with 11+ years accomplished career track in building enterprise partnerships.

He is currently involved in delivering and sustaining revenue and profit gains in highly competitive U.S. and Asia markets.

He has a deep understanding of evolving technology trends, their impact on enterprises, and emerging tech solutions.

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