Content Workshops in Under 8 Hours: Giving Your Client Everything They Need to Know
So often, our clients focus on having a nice design and extra features and functionality on their website and don't think about the overall strategy. Time and time again, we also see clients who think they understand how to piece together a strong layout or how to get their point across in their site structure or content and fall short. So how do we create a workshop utilizing the best practices and standards of user-centered design, usability, and content strategy that gives them the tools they need in under 8 hours?
This session will guide you through how to create a workshop that helps your client understand the following:
Site strategy and user-centered design principles
Content inventory and editorial calendars
Writing for the Web
We will also talk about how to choose the most important items if you are working with limited time and budget.