The Future of a Content-Driven World: How To Prepare Your Team [March 29,2016]
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Content strategy today is more than just words and pretty pictures. Today's content strategist must understand that each member of their audience is different and has different content needs.
Join us for a webinar, hosted by Advertising Age, as we envision a new future for content marketing, and learn:
• What we expect content to look like in the future
• How teams can keep up with so many different types of content, audience segments, and publishing channels
• How brands can gain an edge over the competition through innovative content
Speakers: Rob Gill - Vice President, Media, Entertainment and Publishing, Acquia; Amanda McCreary - Senior Vertical Marketing Manager, Acquia; Matthew Jensen - Creative Director, Isobar; Dana Demas - Associate Creative Director, Isobar
About Advertising Age: Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.