Real-time Personalization with Drupal: How to Get Started [June 22, 2016]

Jun 22, 2016

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Personalization is everywhere today, and while we don’t always realize its presence, its absence is felt. Modern users demand that each touchpoint in their digital experience be tailored to their unique needs and behaviors. In fact, nearly 75% of users get frustrated when content appears that has nothing to do with their interests.

Industry leaders agree that personalized content is vital for increasing conversion rates and ROI, and fostering a successful digital strategy. However finding a simple, scalable and cost-effective solution can be a daunting process. In this webinar, Dave Sawyer from FFW will introduce the basics of web personalization, and demonstrate how to get started implementing personalization with Drupal, including:
• Prerequisites for establishing an effective personalization strategy
• An overview of common personalization criteria and example use cases
• How personalization can be implemented in Drupal 7 and Drupal 8
• Comparisons of custom Drupal solutions versus full-featured SaaS offerings, like Acquia Lift

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as Drupal developer at Symetris.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.