How to Build a Content Maintenance Strategy to Improve Your Customer Experience [Aug 30, 2016]
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Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content, right? Well, not exactly... and when you get down to it, content maintenance is something that your organization should actively plan for.
While having a hefty content library is great, you want to make sure your content is accurate, helpful, and adds value for your user. For many organizations, failure to weed content libraries can cause reputational risk and confusion from things like discontinued products that appear to be in stock, expired promotions and unmoderated comment threads.
Being mindful about your website’s content can help improve your customer experience, boost SEO and maintain site usage from internal teams. In this webinar, you will learn how to:
• Audit your content
• Create a content maintenance strategy and plan a process
• Determine appropriate update frequency
• Structure your team and assign stakeholders