How to Win the Big Bet on Personalization [September 22, 2016]
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How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits.
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
• Increase revenue from product recommendations
• Drive conversion rates with personalized call-to-actions (CTAs)
• Influence customer purchasing decisions
• Create a more consistent and engaging digital brand experience