How to Win the Big Bet on Personalization [September 22, 2016]

Oct 06, 2016

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How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.

Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits.

In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
• Increase revenue from product recommendations
• Drive conversion rates with personalized call-to-actions (CTAs)
• Influence customer purchasing decisions
• Create a more consistent and engaging digital brand experience

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as Drupal developer at Symetris.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.