Tomorrow’s Personalization Today: Increase Engagement with Content [Oct 26, 2016]

Oct 26, 2016

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Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation.

The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.

Join ICF Olson’s Director of Marketing, Fred Faulkner and Acquia Lift’s Product Manager, Dave Ingram, to learn about:
• Requirements for a successful marketing and technology personalization strategy
• Why the best forms of personalization don’t involve visitors realizing it’s personalized
• Acquia Lift’s new drag-and-drop interface that works on any website
• How Lift enables personalization across any channel via API or universal JavaScript tag

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as Drupal developer at Symetris.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.