Modeling the Value of Personalization [December 6, 2016]

Dec 07, 2016

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In this day in age there is a lot of emphasis on personalization and how it can boost customer engagement. Yet, there are still skeptics out there that have their reservations on whether it's necessary for their business and worth the resources required plan and execute on it.

If you’re looking to assess the value of implementing personalization on your digital properties, join Stephen Skidmore (Director of Product Marketing, Acquia) and Lyndon Hedderly (Director of Digital Strategy, Acquia) as they discuss why and how to assess the value of personalization.

In this webinar we will walk through the steps of assessing value:
• Assess the current business model and review how the digital property support this
• Estimate the on-going business benefits associated with Personalization using Acquia Lift
• Model the investment required, in subscription and effort costs, to realize these benefits
• Calculate the net benefit per year and over 3 years
• Evaluate other non-financial impacts and various scenarios, sensitivities and risks which make up an overall Value Assessment


Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as Drupal developer at Symetris.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.