How to Optimize Your Drupal Site with Structured Content [December 13, 2016]

Dec 14, 2016

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With the advent of real-time marketing technologies and design methodologies like atomic design, web pages are no longer just “pages” – they are collections of modular, dynamic data that can be rearranged according to the context of the user.

To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable, which leads to better interoperability, SEO, and accessibility.

Structured content is also one of the foundations of real-time personalization; By tagging and describing content with metadata, personalization engines like Acquia Lift can provide more relevant content to individual users.

In this webinar, we will discuss:
• How to further enrich your Drupal website with structure
• Taxonomy best practices for dynamic content and how to configure auto-tagging in your Drupal site
• How to leverage Microdata and the vocabulary to improve SEO through rich results
• How to improve the social shareability of your content through the use of Twitter Cards and OpenGraph tags
• Why Drupal 8 is the best CMS platform for managing structured content

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as Drupal developer at Symetris.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.