Brand Strategy: The Key to Designing and Developing a Highly Effective Website

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Jun 29, 2018

Rob Levinson
Justin Clapp
Patrick Corbett

Building a website without a brand strategy is like building a house without a blueprint.

The end-result may look good and work great, but is it what the client wants or actually needs?

In this educative, interactive, and entertaining presentation you will learn how a brand strategist, creative director, and web developer collaborate to produce high impact, and very successful websites.

Key takeaways;

Learn how to develop an over-arching brand strategy and understand how it becomes the foundation for your next great website.
Gain insight as to how that brand strategy informs the creative process when developing a logo, identifying a color palette, utilizing icons and choosing key imagery.
Discover how the web development team is provided the strategy and tools it requires to build a website that is smart, compelling and highly effective.

http://design4drupal.org/sessions/uxproject-strategy/brand-strategy-key…

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.