DrupalCon Seattle 2019: Personalization for the Perplexed
If you create or manage content for the web, you've heard the buzz around personalization. Content marketers, enthusiastic CEOs, and thirsty vendors all seem to agree that visitor-tailored content is the future, but the reality on the ground rarely lives up to the promise of well-polished demos.
In this talk, we'll step back and study four building blocks of tailored content — the foundation your organization needs before launching a bold new initiative or purchasing a cutting-edge product. Along the way, you'll learn how to save your sanity when the inevitable feature request arrives…
You'll walk away from this talk with:
A clear understanding of personalization's core building blocks — and how to prepare your organization for them
A map of common pitfalls and how to sidestep them
A sane, actionable response to your boss's great new personalization brainstorm