DrupalCon Seattle 2019: Unpacking a Personalized Experience

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Apr 11, 2019

When it comes to personalization, everyone always talks about the end result -- what a customer saw or experienced that ultimately got them to convert. But what we don't focus on enough is all the pieces it takes to actually get there. Let's peel back the layers and step through what it takes to deliver just one personalized experience, from operator to end user.

Spoiler alert: in our presentation, you’ll learn that successful personalization cannot be accomplished without first putting the right process in place for your business. We’ll give you a framework, use cases, and best practices to take back to your teams and tackle your next personalization request head-on.

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.