DrupalCon Seattle 2019: Go Beyond Competing on Price with Experiential Driven Commerce using Drupal.

Apr 12, 2019

In the era of “shareable” moments, shoppers are expecting personalized experiences, brands they can trust, and frictionless shopping experience across the entire customer journey. Retailers must go beyond catering to the single-transaction buyer who is focused on price and begin building and nurturing relationships with the lifelong shopper.

This presentation provides insight into experiential driven commerce strategies and how Drupal enables merchants to attract the fastest-growing customer segment, the millennials.  You don't need to be an expert to know the future of commerce is stated in one word: Experience.

Key Take-Aways:

1.    Understand how retailers can go beyond discounting to attract customers by focusing on experiences and personal relationships.

2.    Learn how digital tools and strategies improve customer retention with unique experiences only the brand can offer.

3.    Appreciate how to go beyond your customer’s expectations with a sophisticated approach supported by a unified digital experience platform.

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.