Content Migration Strategy: A Tale of Two Websites

May 10, 2019

When designing and building a website, too often companies deprioritize content. So it's no surprise that a top reason why site launches are delayed is because content is not ready.

What does it look like for content to go from an afterthought to a requirement? And, what happens during a website migration when developers, desginers, and content strategists collaborate effectively?

We'll examine these questions through two very different content migrations. First, a regional utility company, redesigning their digital experience - who course-corrected the project by bringing in content support mid-process. Second, a global roofing company, uniting 300+ microsites in 36 countries, who prioritized content up front.

About the Speaker(s):
Dani Solomon is a Content Strategist at EPAM Systems, a digital agency, in Philadelphia, PA. She helps clients by managing enterprise content migrations in coordination with design and development teams. With insights from site audits and stakeholder interviews, she also recommends strategies for technical and content SEO, content lifecycle, governance, and workflow. She is also a co-organizer of the meetup group, Content Strategy Philly. Prior to joining EPAM, Dani was in-house on small content marketing teams. When she's not content-ing, you can find Dani in her garden, in the gym, or on the SRT.…

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.