Google Analytics 201

Jun 14, 2019

Andrew Mallis

I was a self-taught Google Analytics user. I thought I was getting by OK.

But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.

Now, I’m here to level you up, and share best practices for setting up your Google Analytics accounts.

In this talk, we will:

provide recommendations on best practices for setting up your views, filters, and goals

explain the connection between users, sessions and pageviews

look at the power of Search Console for unlocking SEO insights

outline strategies for UTM link generation and recording

demystify (and devalue) bounce rates

show how to improve the accuracy of your referral traffic

point to how GTM can be used to unleash features like video tracking, heatmapping, and more

Demonstrate how you can debug GA tracking in real-time

and more!

Attendees will walk away with a handy and concise 3-page guide to take them from basecamp to summit.

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.