DrupalCon Amsterdam 2019: The Good, The Bad, and The Data: Marketing Strategies

Oct 29, 2019

Felix Morgan
Amazee Group, Austin, United States

Marketing strategies that focus on leads are only addressing one aspect of successful positioning for companies promoting and using open source software. In this introductory session we will look at marketing best practices specifically for businesses that are creating, customizing, and contributing to open source software for their clients. Topics covered will include:

Personas and Stakeholders: beyond just the buyer.
Community and Narrative: the stories we tell are important.
Data: what to measure and when.

Hi! I'm Karim Boudjema, the developer and site-builder of this site.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.