DrupalCon Amsterdam 2019: Communication strategy to build digital experiences that connect.

Oct 30, 2019

Tracy Evans, Jeffrey McGuire
Open Strategy Partners Gmbh, Cologne, Germany

Using Drupal, we can create amazing digital experiences, but you are only going to have the impact you want by giving just as much priority to your communication strategy as you do to you to choosing how to put it together.

As geeks and developers, it's really easy for us to succumb to the temptation of planning a website project based on the bells, the whistles, and the new shiny. "What Drupal modules do we need? Paragraphs? Domain access?" "Should we do a decoupled app? If decoupled, what front-end framework should we use?" ...

What we need to remember is that our technologies are a means to an end—to communicate. And when we say "we need a website," what we actually need is to connect our vision, client, or organization to the people who need to know about it.

In this session, we will go into how to discover, define, and create a communication strategy, plus tools and workflows to put it into practice for yourself or your next client.

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.