DrupalCon Amsterdam 2019: Expanding Drupal Universe: How new technologies help find new customers

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Nov 01, 2019

Ashish Goyal, Shashank Merothiya

* Every Retailer is looking to engage their audience, drive traffic to their store & creating opportunities to delight their customers
* With increase in constant demand to knowing your customer better, we need to use Drupal strategically. But how do we do that?
* How do we leverage newer technologies like AR and VR alongwith Drupal in order to drive retail innovation?

A quick case study on how Drupal can help solve the complexity behind managing various retail locations, multiple applications, orchestrate product provisioning for an AR tool like YouCam for world’s leading prestige skincare, makeup and hair care product manufacturer. A clientele solution that helps engaging with the customer better and provide them with an enriching experience

As a summary, we would be talking about
- Drupal as an extended CMS for an Augmented Reality experience
- What are the pros and cons of such a union?
- Things to keep in mind when planning something like this
- Use cases in retail innovation space

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.