DrupalCon Amsterdam 2019: Pains And Gains Of Bringing Agile ABM Marketing To A Global Drupal Agency

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Nov 01, 2019

Nathan Roach, Madhura Birdi, Priyasha Agnihotri, Sheshank Anand
Axelerant

Account Based Marketing (ABM) is hot. And we're finding it a little too hot to handle at times. Add an impending agile transformation to a marketing department working at a global Drupal agency, and you've got yourself a fire.

We'd like to share our story of what implementing Account Based (Agile?) Marketing—or AB(A)M?—looks like, feels like, and runs like. Unfiltered.

Gather round, and learn about our journey towards account-specific, sales motific, (issue prolific) agile marketing.

Hi! I'm Karim Boudjema, the developer and site-builder of this site. I'm currently working as a freelance Drupal developer.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.