DrupalCon Amsterdam 2019: What digital marketeers and Drupal can learn from the Brexit campaign

Nov 01, 2019

Michel Van Velde
One Shoe, Utrecht, Netherlands

It is a daily item in the news, the Brexit. Many people wonder how we got into this situation and how we get out of it. The answer to the first question can be answered. The Brexit referendum has been won by the use of innovative, groundbreaking and pioneering digital marketing techniques. Whether we like it or not, the Brexit provides insight into the future of digital marketing and content management. In this presentation I’ll give a behind the scenes insight in the leave campaign and what can we learn from this. I'll show how this will influence the way we look at persona’s and Drupal. This talk is specifically interesting for people who work in digital marketing and developers who want to be on the forefront of digital marketing.

Hi! I'm Karim Boudjema, the developer and site-builder of this site.

I was wondering how could I giving back to the Drupal community all what it gave to me during the last 10 years, that's how the idea of this site came to me ... (read more)

Hi! I’m Santiago Rico, the web designer and themer of this site.

When Karim proposed me to design and theme this site for the Drupal community, I accepted immediately because the community is the main reason why I love Drupal so much.